Brand knowledge of AIESEC in Portugal and its relationship with purchase intention
Nowadays, brands are increasingly playing a strategic role in non-profit organizations. Previous studies have concluded that brand knowledge influences what comes to mind when consumers think about a brand. Studies have also confirmed that brand knowledge relates to consumers’ purchase intention. Ho...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10071/21124 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21124 |