How Chanel adapted its storytelling to the digital era within its masstige segment : a case study of the perfume Chanel number 5
The information and communication technologies - which became popular worldwide since the 1990s - have transformed the contemporary world; thus, altering interpersonal, labor and consumption relationships. Thanks to the connectivity and interaction between people, without limits of time and space, t...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10400.14/34306 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/34306 |