Make a desert and call it peace: the march of online reverse auctions in business markets
This paper explores the effects of online reverse auctions (ORAs) in business markets using an illustrative case study of the introduction of this tool in relationships involving a car assembler and three of its suppliers. In an online reverse auction, a buyer defines the terms of the exchange and s...
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| Format: | conferenceObject |
| Language: | eng |
| Published: |
2022
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| Online Access: | http://hdl.handle.net/10400.5/24646 |
| Country: | Portugal |
| Oai: | oai:www.repository.utl.pt:10400.5/24646 |