Loureiro, S. M. C., & Kaufmann, H. R. (2017). Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality.
Citação norma ChicagoLoureiro, S. M. C., and H. R. Kaufmann. Advertising and Country-of-origin Images as Sources of Brand Equity and the Moderating Role of Brand Typicality. 2017.
Citação norma MLALoureiro, S. M. C., and H. R. Kaufmann. Advertising and Country-of-origin Images as Sources of Brand Equity and the Moderating Role of Brand Typicality. 2017.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.