Makeup in pharmacies: how can Vichy Portugal grow its makeup category in pharmacies
The makeup market in Portugal is considerably smallerthan inother countries. However, its significant growth led Vichy, a dermo-cosmetic brand, toinvest in it. Being the brand sold in pharmacies and drugstores–an underdeveloped makeup channel in Portugal–achallenge arose: “How can Vichy grow its mak...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10362/105514 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/105514 |