The impact of online negative word-of-mouth on customers in the telecommunication industry
Nowadays, social media platforms are part of the daily routine of the majority of the Portuguese population. Facebook is currently gathering both consumers and brands under the same platform, which on one hand is positive as it decreases the distance between both players and allows constant intercha...
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| Format: | masterThesis |
| Language: | eng |
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2018
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| Online Access: | http://hdl.handle.net/10071/15457 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/15457 |