Strategic Communication in the communications environment of today’s organizations
This article seeks to clarify the concept of strategic communication as part of the new communications challenges facing today’s firms (Carrillo et al., 2013). Strategic communication has become an academic and professional working field of major importance. Delineating the issues underlying this ar...
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| Format: | article |
| Language: | por |
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2014
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| Online Access: | https://doi.org/10.17231/comsoc.26(2014).2026 |
| Country: | Portugal |
| Oai: | oai:journals.uminho.pt:article/1147 |