An integrative model of consumers' intentions to purchase travel online
Grounded in the Theory of Reasoned Action, the Theory of Planned Behaviour, the Technology Acceptance Model and on the Innovation Diffusions Theory, this study proposes and empirically tests an integrated model to explore which factors affect intentions to purchase travel online. Partial Least Squar...
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| Format: | article |
| Language: | eng |
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2014
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| Online Access: | http://hdl.handle.net/10400.19/2398 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipv.pt:10400.19/2398 |