Managing reputational risk at Bosch car multimedia - Portugal: Creating safety nets through corporate communication programs
The renewed focus on the study of corporate reputation shows an increasing acknowledgement that this intangible asset has a strong role to play in a company's ability to thrive. Notwithstanding, managing the reputation of an organization seems to be a difficult task, or one that is neglected by...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2015
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| Texto completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S1646-59542015000300003 |
| País: | Portugal |
| Oai: | oai:scielo:S1646-59542015000300003 |