The Portuguese online wine buying consumer : characteristics, motivations and behaviour
Purpose – This purpose of this paper is to investigate the main characteristics, buying habits, motivations, influences, and overall satisfaction of Portuguese online consumers of wine, as well as to assess whether this market segment can be considered a niche. Design/methodology/approach – A survey...
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| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2012
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| Texto completo: | http://hdl.handle.net/1822/20766 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/20766 |