Intensive investments in intellectual:the way to increase sustainable
This paper aims to highlight the need to monitor the macroeconomic innovation effort and diagnose its linkage with business returns. It constitutes a basic approach about intellectual property as a key driver towards better strategic and financial performance achievements.
| Autor principal: | |
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| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2010
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.15/346 |
| País: | Portugal |
| Oai: | oai:repositorio.ipsantarem.pt:10400.15/346 |
| Resumo: | This paper aims to highlight the need to monitor the macroeconomic innovation effort and diagnose its linkage with business returns. It constitutes a basic approach about intellectual property as a key driver towards better strategic and financial performance achievements. |
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