The importance of internal communication in corporate rebranding : case study : Nors
For a corporate rebranding to be successful, it is fundamental that the employees of the company understand and support the new corporate brand from a very early stage. The aim of this thesis is to understand if the three chosen dimensions, (1) internal branding, (2) continuity of brand elements and...
| Autor principal: | |
|---|---|
| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2016
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.14/21654 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/21654 |