The importance of internal communication in corporate rebranding : case study : Nors
For a corporate rebranding to be successful, it is fundamental that the employees of the company understand and support the new corporate brand from a very early stage. The aim of this thesis is to understand if the three chosen dimensions, (1) internal branding, (2) continuity of brand elements and...
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| Format: | masterThesis |
| Language: | eng |
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2016
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| Online Access: | http://hdl.handle.net/10400.14/21654 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/21654 |