How cruelty-free logos influence Consumers’ Purchase Intention : the effects of Brand Image Logo Awareness and Moral Obligation
In a world where consumers involve themselves in the causes they believe, ethical consumption is getting the public’s attention and cruelty-free products are no exception. According to the Humane Society International, the European Union is now the world’s largest cruelty-free cosmetic market. Despi...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/10400.14/34753 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/34753 |