Social media practices by human resources companies: how do they impact brand image and customer engagement?

Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence

Bibliographic Details
Main Author: Cristóvão, Filipa Grencho (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Social media Marketing
Digital Content Marketing
Brand Image
Brand Perception
Customer Engagement
Customer Engagement Initiatives
Online Access:http://hdl.handle.net/10362/134518
Country:Portugal
Oai:oai:run.unl.pt:10362/134518

Internet

http://hdl.handle.net/10362/134518

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