Instruments of corporate identity and business relationships
Relationship marketing is a concept that encompasses a wide range and forms of continuous exchanges between market actors. The continuity of exchanges stresses the need for additional underlying postures and behavioural consistency, leading to the call for strong corporate identities as a means to m...
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| Format: | workingPaper |
| Language: | eng |
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2011
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| Online Access: | http://hdl.handle.net/1822/15435 |
| Country: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/15435 |