Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques

Despite the widely acknowledged importance of entrepreneurial orientation in the establishment of successful ventures, identifying entrepreneurship attitudinal orientation, and finding its determinants in particular, is a complex undertaking due to the variety of intuition- or subjectivity-based fac...

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Bibliographic Details
Main Author: Ferreira, F. A. F. (author)
Other Authors: Marques, C. S. E. (author), Bento, P. (author), Ferreira, J. J. M. (author), Jalali, M. S. (author)
Format: article
Language:eng
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10071/10655
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/10655