Travel agencies: From online channel conflict to multi-channel harmony
The adoption of Internet as a distribution channel and a privileged e-commerce tool has pressed Travel Agen- cies (TAs) to a latent channel conflict. Our main interest is to understand how the traditional independent travel agencies in Portugal deal with the online channel. We suggest that TAs have...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2014
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/11328/889 |
| País: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/889 |