Fundraising and online marketing: how social media have an impact on the growth of a charity organization
The main aim of this dissertation is to study how digital marketing techniques can be implemented in the fundraising strategy of non-profit organizations, and how to face the transition from an old school fundraising approach to a digital one. During the past decade, the internet and social media de...
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| Format: | masterThesis |
| Language: | eng |
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2019
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| Online Access: | http://hdl.handle.net/10071/18995 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/18995 |