The QR code as a communication tool in cultural valorization: intercultural study between the cities of Bragança (Portugal) and Salvador (Brazil)

This study aims to investigate, through the visitor's perception, the degree of adoption of the QR Code technology and how much it can contribute to keeping the local memory and culture alive. A quantitative research methodology has been adopted using an exploratory descriptive and inferential...

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Bibliographic Details
Main Author: Gutierriz, Ives Emídio (author)
Other Authors: Lopes, Isabel Maria (author), Rodriguez, Vanessa (author), Nunes, Alcina (author)
Format: conferenceObject
Language:eng
Published: 2021
Subjects:
QR Code
Tourism
Culture
Interculturality
Technology
Online Access:http://hdl.handle.net/10198/23292
Country:Portugal
Oai:oai:bibliotecadigital.ipb.pt:10198/23292

Internet

http://hdl.handle.net/10198/23292

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