Word of mouth, referral marketing e a lealdade dos clientes no contexto B2B

Mestrado em Ciências Empresariais

Bibliographic Details
Main Author: Gomes, Daniela Cabral (author)
Format: masterThesis
Language:por
Published: 2018
Subjects:
B2B
Word of Mouth
Programas de Referrals
Retenção/Lealdade de Clientes
Referrals Programs
Customer retention / loyalty
Online Access:http://hdl.handle.net/10400.5/14886
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/14886

Internet

http://hdl.handle.net/10400.5/14886

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