Internationalization strategy of Quinta dos Termos to China

The underlying project was carried out with the purpose of conducting an internationalization strategy of Quinta dos Termos to China. Thus, this project focuses on exploiting the competitive advantages resources of the firm, followed by China ranking analysis and then selecting the most suitable cit...

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Bibliographic Details
Main Author: Costa, Pedro Pinto da (author)
Format: masterThesis
Language:eng
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10362/27899
Country:Portugal
Oai:oai:run.unl.pt:10362/27899