Oliveira, D. M. d. S. d. M. (2020). Sponsorship in sports marketing: The effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival club.
Citação do estilo Chicago (17ª ed.)Oliveira, Diogo Matos dos Santos de Magalhães. Sponsorship in Sports Marketing: The Effects of Sports Sponsorship on Football Fans' Sponsor Awareness, Exposure, Attitude, Perceived Congruence, Purchase Intentions and Simultaneous Sponsorship with a Rival Club. 2020.
Citação MLA (8ª ed.)Oliveira, Diogo Matos dos Santos de Magalhães. Sponsorship in Sports Marketing: The Effects of Sports Sponsorship on Football Fans' Sponsor Awareness, Exposure, Attitude, Perceived Congruence, Purchase Intentions and Simultaneous Sponsorship with a Rival Club. 2020.