Pay as you wish as a museum pricing mechanism
Currently, museums show difficulty in setting their ticket prices, as well as in increasing their revenue while remaining inclusive. Pay As You Wish is a pricing mechanism in which visitors are allowed to pay whatever value they wish for the museum visit, including zero. In order to evaluate if this...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10362/69207 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/69207 |