Leveraging national tourist offices through data analytics
Purpose This study aims to propose a data-driven approach, based on open-source tools, that makes it possible to understand customer satisfaction of the accommodation offer of a whole country. Design/methodology/approach The method starts by extracting information from all hotels of Portugal availab...
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| Other Authors: | , , , |
| Format: | article |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/16702 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/16702 |