Application of geomarketing to coastal tourism areas
Geomarketing allows geographic units to be defined with a certain degree of homogeneity in terms of tourist preferences, behaviours, needs, expectations, buying and consumption patterns, and analogous attitudes. The result is a territorial segmentation of the demand in accordance with the geograph...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582019000400001 |
| Country: | Portugal |
| Oai: | oai:scielo:S2182-84582019000400001 |