Application of geomarketing to coastal tourism areas
Geomarketing allows geographic units to be defined with a certain degree of homogeneity in terms of tourist preferences, behaviours, needs, expectations, buying and consumption patterns, and analogous attitudes. The result is a territorial segmentation of the demand in accordance with the geograph...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2019
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| Assuntos: | |
| Texto completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582019000400001 |
| País: | Portugal |
| Oai: | oai:scielo:S2182-84582019000400001 |