Integrating metacognitive and psychometric decision-making approaches for bank customer loyalty measurement
Greater competition and the aftermath of the financial crisis have meant that banks are increasingly focused on improving service quality and achieving higher levels of customer loyalty. Doing so requires being able to identify, understand and measure the determinants of such loyalty, however; and g...
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2017
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/12725 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/12725 |