The impact of luxury perception on affective attitude and purchase intention

Mestrado em Marketing

Bibliographic Details
Main Author: Coelho, Joana Filipa Pereira (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Luxo
Motivações de Consumo
Atitude Afetiva
Intenção de Compra
Luxury
Customer Motivations
Affective Attitude
Purchase Intentio
Online Access:http://hdl.handle.net/10400.5/20655
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/20655

Internet

http://hdl.handle.net/10400.5/20655

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