The challenge of strategic communication in higher education institutions: a study of the role of communication in promoting their social mission
Universities represent places of culture and knowledge, of which is expected commitment with societydevelopment. These institutions have been trying to give answer to the demands and challenges constantly presented to them and intensified by their commitment with social responsibility. In another in...
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | article |
| Language: | por |
| Published: |
2016
|
| Subjects: | |
| Online Access: | https://www.revistacomunicando.sopcom.pt/index.php/comunicando/article/view/209 |
| Country: | Portugal |
| Oai: | oai:revistacomunicando.sopcom.pt:article/209 |