Multichannel versus omnichannel: a price-segmented comparison from the fashion industry
Purpose – The purpose of this study is to explore and compare how fashion and apparel brands are using the multiple available channels to increase the number of touchpoints with clients by evaluating the use of multichannel and omnichannel strategies. Design/methodology/approach – To determine the d...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.14/30161 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/30161 |