Exploring drivers to engage in fashion luxury consumption
The main purpose of the current study is to analyze how desire, perceived-self, social values and involvement are related to consumer engagement into the fashion luxury industry. A sample of 295 luxury fashion consumers participate in the study. Findings suggest that perceived-self is not one of the...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/25411 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/25411 |