Colour as a visual cue: how does package colour affect consumers’ perceptions?

Visual stimuli play an important role in forming consumers’ perceptions regarding food products. Thus, the colour of packaging makes a significant contribution in promoting product sale and in influencing consumers’ buying desires and preferences. The purpose of this research is to try to fill the p...

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Bibliographic Details
Main Author: Silva, Maria Margarida Bartolomeu (author)
Format: masterThesis
Language:eng
Published: 2017
Subjects:
Food packaging
Colour
Calorie estimation
Healthiness perception
Purchase intention
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/22409
Country:Portugal
Oai:oai:run.unl.pt:10362/22409

Internet

http://hdl.handle.net/10362/22409

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