Does corporate social responsibility have impact in corporate reputation?:an analysis of EDP

Purpose: This paper has one main purpose: to understand the effect of Corporate Social Responsibility (CSR) initiatives developed by EDP Group in its Reputation. By understanding the motivations and results of CSR and their relation with Corporate Reputation (CR), it is intended to compare the exter...

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Detalhes bibliográficos
Autor principal: Santos, Maria João (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2012
Assuntos:
Corporate social responsibility
Corporate reputation
Competitive advantage
Stakeholders
Responsabilidade social corporativa
Reputação corporativa
Vantagem competitiva
Texto completo:http://hdl.handle.net/10071/4220
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/4220

Texto Completo

http://hdl.handle.net/10071/4220

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