A proposal for measuring hotels managerial responses to User-Generated-Content Reviews
Despite the fact that User-Generated-Content (UGC) has emerged as a widely implemented practice in many disciplines and industries, including tourism and hospitality, academic research lacks a measurement method for hotels managerial responses to UGC- Reviews (UGC-R). Based on data from a survey of...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2018
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| Assuntos: | |
| Texto completo: | http://scielo.pt/scielo.php?script=sci_arttext&pid=S2182-84582018000500001 |
| País: | Portugal |
| Oai: | oai:scielo:S2182-84582018000500001 |