APA (7th ed.) Citation

César - Machado, J., Vacas-de-Carvalho, L., Lencastre, P., & Díonisio, P. (2013). Brand mergers: How attitudes influence consumer identity preferences.

Chicago Style (17th ed.) Citation

César - Machado, Joana, Leonor Vacas-de-Carvalho, Paulo Lencastre, and Pedro Díonisio. Brand Mergers: How Attitudes Influence Consumer Identity Preferences. 2013.

MLA (8th ed.) Citation

César - Machado, Joana, et al. Brand Mergers: How Attitudes Influence Consumer Identity Preferences. 2013.