Relationship quality between Portuguese wine producers and Chinese distributors insight and recommendations
The current chapter aims to: (1) present the core constructs of relationship quality (RQ) that may differentiate positively or negatively the business-to-business relationships; (2) give an overview of major wine producer countries (old world and new world) from the perspective of the Chinese market...
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| Formato: | bookPart |
| Idioma: | eng |
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2018
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| Texto completo: | https://ciencia.iscte-iul.pt/id/ci-pub-31396 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/16162 |