A first-hand experience for a second-hand product : the success of online luxury resellers
The purpose of this research is to understand how luxury resellers successful create value-added propositions within the online context, posing a challenge to the exclusivity inherent to the luxury reality. We used a qualitative approach to analyse three online second-hand players and drew our concl...
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| Format: | masterThesis |
| Language: | eng |
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2020
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| Online Access: | http://hdl.handle.net/10400.14/31301 |
| Country: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/31301 |