Member's retention in fitness: contribution of the quality of services, expectations, satisfaction in life and in the club
Members retention is essential for financial viability of fitness organizations. Thus, these organizations focus on service quality to keep their members satisfied (Lee, Kim, Ko, & Sagas, 2011) and to maintain or exceed their expectations (Robinson, 2006; Pedragosa, & Correia, 2009). Therefo...
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| Outros Autores: | , , |
| Formato: | conferenceObject |
| Idioma: | eng |
| Publicado em: |
2019
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10198/19267 |
| País: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/19267 |