Lopes, L., Brito, C., & Alves, H. (2013). Lost and win-back customers: Towards a theoretical framework of customer relationship reactivation.
Citação do estilo Chicago (17ª ed.)Lopes, Luisa, Carlos Brito, e Helena Alves. Lost and Win-back Customers: Towards a Theoretical Framework of Customer Relationship Reactivation. 2013.
Citação MLA (8ª ed.)Lopes, Luisa, et al. Lost and Win-back Customers: Towards a Theoretical Framework of Customer Relationship Reactivation. 2013.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.