The Impact of YouTube and TikTok Influencers in the Customer Journey: An Empirical Comparative Study Among Generation Z Users

Trabalho apresentado em 2022 International Conference on Marketing and Technologies (ICMarkTech’22), 1-3 dezembro 2022, Santiago de Compostela, Espanha

Bibliographic Details
Main Author: Silveira, Paulo Duarte (author)
Other Authors: Sandes, Fábio (author), Xara-Brasil, Duarte (author)
Format: conferenceObject
Language:eng
Published: 2022
Subjects:
Social Media Marketing
YouTube
TikTok
Digital Influencers,
Customer Journey
Social Media Influencers
Generation Z
Online Access:http://hdl.handle.net/10400.26/42514
Country:Portugal
Oai:oai:comum.rcaap.pt:10400.26/42514

Internet

http://hdl.handle.net/10400.26/42514

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