Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram
Social networks have become crucial communication channels for brands through awareness, engagement, and word of mouth. Instagram is firmly positioned as a direct gateway between brands and consumers, as it became the fifth most-used social network globally in 2021. As such, branded content is expec...
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| Other Authors: | , |
| Format: | article |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://doi.org/10.17645/mac.v10i1.4728 |
| Country: | Portugal |
| Oai: | oai:ojs.cogitatiopress.com:article/4728 |