Plano de marketing internacional para a marca Super Bock na China

Mestrado em Marketing

Bibliographic Details
Main Author: Zhang, Lanx (author)
Format: masterThesis
Language:por
Published: 2021
Subjects:
Plano de Marketing
Internacionalização
Capital da Marca
Marketing Mix
Marketing Planning
Internationalization
Brand Equity
Marketing mix
Online Access:http://hdl.handle.net/10400.5/21102
Country:Portugal
Oai:oai:www.repository.utl.pt:10400.5/21102

Internet

http://hdl.handle.net/10400.5/21102

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