Study on digital communication strategies of Fashion brands based on Emotional Design

Tese de Doutoramento - Design de Moda

Bibliographic Details
Main Author: Faria, Ana Paula Barroso (author)
Format: doctoralThesis
Language:eng
Published: 2021
Subjects:
Comunicação de moda
Emoção
Experiências interativas
Notoriedade da marca
Brand awareness
Emotion
Fashion communication
Interactive experiences
Humanidades::Artes
Online Access:http://hdl.handle.net/1822/74844
Country:Portugal
Oai:oai:repositorium.sdum.uminho.pt:1822/74844

Internet

http://hdl.handle.net/1822/74844

Similar Items