César - Machado, J., Vacas-de-Carvalho, L., Costa, P., & Lencastre, P. (2013). Brand mergers: Examining consumers' responses to name and logo design.
Chicago Style (17th ed.) CitationCésar - Machado, Joana, Leonor Vacas-de-Carvalho, Patrício Costa, and Paulo Lencastre. Brand Mergers: Examining Consumers' Responses to Name and Logo Design. 2013.
MLA (8th ed.) CitationCésar - Machado, Joana, et al. Brand Mergers: Examining Consumers' Responses to Name and Logo Design. 2013.
Warning: These citations may not always be 100% accurate.