Understanding tourist recommendation through destination image: A CHAID analysis
In spite of the efforts of marketers and managers to boost a favourable destination image, with a focus on encouraging tourists‟ revisit, other factors contribute to tourists‟ decision-making processes with regard to revisiting destinations. Moreover, recommendation from family and friends are consi...
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| Outros Autores: | , |
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2014
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.1/4342 |
| País: | Portugal |
| Oai: | oai:sapientia.ualg.pt:10400.1/4342 |