Thermalism in Portugal: corporate response to the COVID-19 pandemic – Strategy, Safety, Human Resources and marketing approach:

Framework: Health tourism is currently one of the fastest growing forms of tourism. In Portugal, the “Tourism Strategy 2027” highlighted thermal activity as a means of economic development in the country's regions. On March 11, 2020, WHO declared a covid-19 pandemic. In Portugal, all thermal es...

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Bibliographic Details
Main Author: Oliveira, Ivo (author)
Other Authors: Fernanda Nogueira (author), Marques, Isabel (author)
Format: article
Language:eng
Published: 2022
Subjects:
health tourism
covid-19
public health
Personnel Management
marketing
Online Access:https://doi.org/10.36367/ntqr.11.2022.e533
Country:Portugal
Oai:oai:ojs.publi.ludomedia.org:article/533

Internet

https://doi.org/10.36367/ntqr.11.2022.e533

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