Touching the base: heart-warming ads from the 2016 U.S. election moved viewers to partisan tears
Some political ads used in the 2016 U.S. election evoked feelings colloquially known as being moved to tears. We conceptualise this phenomenon as a positive social emotion that appraises and motivates communal relations, is accompanied by physical sensations (including lachrymation, piloerection, ch...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/16224 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/16224 |