Are start-ups ready to adopt a balanced scorecard?

Balanced Scorecard (the BSC) is recognized as one of the most powerful strategic management tools due to its ability to translate the long-term strategy into short-term goals and in financial and non-financial indicators. Considering the Portuguese business context in which the number of start-ups h...

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Detalhes bibliográficos
Autor principal: Castro, Elisabete Andreia Pinto (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2015
Assuntos:
Texto completo:http://hdl.handle.net/10071/9235
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/9235