Factors Influencing Customers' Intention to Purchase the Brand Extension in China
Dissertação de Mestrado em Marketing apresentada à Faculdade de Economia
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10316/100659 |
| Country: | Portugal |
| Oai: | oai:estudogeral.sib.uc.pt:10316/100659 |